Creative Producer & Creator | Social-First Storytelling | Sports, Culture & Live Experiences
Megan Wiggins is a creative producer and creator specializing in social-first, culturally driven storytelling across sports, brand campaigns, and live experiential environments. Her work focuses on capturing authentic human moments and translating culture, community, and lived experiences into platform-native content that builds meaningful audience connection.
With a foundation in multimedia journalism and broadcast storytelling from North Carolina A&T State University, Megan developed her creative voice through early experience covering live sports, athlete narratives, and real-time event storytelling while competing as a Division I student-athlete. Her introduction to the NFL through Radio Row and Super Bowl LIII shaped her ability to create fast-paced, culturally relevant content within high-pressure live environments.
Expanding her creative perspective internationally, Megan earned her Master’s degree in Film and Television Production at Anglia Ruskin University in Cambridge, England, where she continued competing as a student-athlete and helped lead her team to a BUCS National Championship. In 2025, she was selected as one of 30 global creatives for the Cannes Lions 30 Under 30 Creative Academy, recognized for innovation, cultural awareness, and emerging creative leadership.
Today, Megan produces brand and cultural storytelling across live events, athlete platforms, and social-first campaigns, blending journalistic instinct with creative production strategy to develop content that feels culturally relevant, emotionally resonant, and native to the platforms where audiences engage.
Professional Journey
Athletic Foundations: Megan's journey began on the volleyball courts, where her dedication earned her a full athletic scholarship to North Carolina Agricultural & Technical State University. Her involvement extended beyond athletics; she was a pivotal leader in the Journalism and Mass Communication Department, serving as an Ambassador representing the Student-Athletes in the Department, and contributing significantly to university media outlets like Aggie News & Views and The A&T Register.
Megan took on significant roles at Aggie News & Views, where she excelled as a sports anchor, producer, and editor. She was responsible for creating, producing, and editing compelling news packages that highlighted university sports events and athlete stories. This role not only honed her technical skills with tools like Avid Composer and Adobe Premiere but also deepened her ability to tell engaging stories through visual and written content.
Media and Production Mastery: From her collegiate foundations, Megan transitioned into the professional realm through pivotal internships at Greensboro Television Network and Young Favour Productions. These experiences were instrumental in refining her skills in multimedia production, from shooting and editing to managing live broadcasts.
Throughout her collegiate career, she worked hard to learn and develop her craft with the production of video, photography, audio, and editing in Avid Composer, Adobe Premiere, and within the Creative Cloud. Her passion for storytelling through visual and written platforms lead her to put in many extra hours to cultivate and build her skill set and craft.
In the fall of 2018, she was selected and nominated by her school to represent as a student-athlete at the Careers in Football Forum, which was put on by the NFL in Atlanta, Georgia. As one of the two chosen student-athletes from A&T, this was an outstanding way to network, advance her skill set, and gain experience as she presented a group case study to a panel of NFL and Club Executives.
After this event, Megan set her goals even higher, she applied and was chosen to be an intern for the NFL on Radio Row and at the Super Bowl, for Super Bowl LIII in Atlanta, Georgia in February 2019. She gained valuable experience during this internship and built meaningful business connections and relationships. In her role, she worked with NFL players as well as NFL Executives while navigating the media and press of both Radio Row and the Super Bowl. This once-in-a-lifetime opportunity continued to expand Megan’s horizons within her career, allowing her to strive to set her goals high and continue to reach them.
Professional Milestones: A transformative moment at the Super Bowl LIII led to the inception of Heart Work Media, a collaborative venture with NFL Legend Cameron Lynch. Megan’s roles in directing, creative producing, videography, photography, and editing have served notable clients like the NFL, Zapier, and Vertimax. She founded her own production company, MWM Productions, where she has excelled in roles including creative direction, camera operation, editing, and social media management. Megan has also engaged extensively in broadcast work, leveraging her diverse media skills at major events such as Super Bowl LVIII, LIV, and the 2020 NFL Combine, where she has been credentialed media.
International Creative Expansion & Professional Development
In 2022, Megan expanded her creative and professional journey internationally by pursuing a Master’s degree in Film and Television Production at Anglia Ruskin University in Cambridge, England, supported by an athletic scholarship. While competing as a student-athlete, she helped lead her university team to a BUCS National Championship at Big Wednesday in 2023, further strengthening her connection to storytelling within sport, performance, and team culture.
During her time abroad, Megan continued developing her creative portfolio and international client relationships. She directed and produced the documentary The Road to BUCS Big Wednesday, chronicling her team’s journey to a national championship. The project highlighted her ability to capture emotionally driven, character-focused storytelling while balancing narrative structure with live-event authenticity.
Megan also served as director and producer for her Master’s class entry in the KODAK Nahemi Student Film Competition, shooting on 16mm film, further expanding her technical and cinematic storytelling skill set. Outside of academic production, she deepened her global industry perspective by attending major international film festivals, including the Cannes Film Festival and London Film Festival.
Following completion of her Master’s program, Megan joined the Cambridge Film Festival as part of the Marketing & Outreach Team, where she supported audience engagement strategy and captured festival storytelling as a videographer and photographer. She documented live events and conducted interviews with internationally recognized filmmakers including Asif Kapadia and Carol Morley, helping expand the festival’s digital storytelling presence and audience reach.
Continuing Creative Momentum
Megan continues to expand her work across major cultural, sports, and global creative events. She most recently worked at Super Bowl LIX in New Orleans, Louisiana, collaborating with HBCU Endzone, a nonprofit organization dedicated to supporting students and institutions of Historically Black Colleges and Universities (HBCUs). In this role, Megan led social-first storytelling and digital media production efforts, helping amplify HBCU visibility, athlete achievements, and community-driven narratives across league and brand-supported platforms.
Prior to this, Megan attended Super Bowl LVIII in Las Vegas, Nevada, credentialed in media roles as an interviewer, videographer, photographer, and creative producer across Radio Row and surrounding broadcast environments, capturing real-time athlete, fan, and brand storytelling.
Following her Super Bowl production work, Megan was selected to participate in the 2025 Cannes Lions 30 Under 30 Creative Academy, where she collaborated with a global cohort of emerging creative leaders, expanding her perspective on culturally relevant brand storytelling, social-first creative strategy, and global creative collaboration.
As she continues to grow her creative work internationally, Megan remains focused on developing storytelling that lives authentically within culture, sport, and community, with an emphasis on building meaningful audience connection and culturally relevant brand experiences across evolving digital and social platforms.
Let's Connect: megan@meganwigginz.com
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